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How Gen Z is Retraining Their Algorithms

Fed up with their repetitive algorithms, Gen Z is taking back control of their feeds…  

 

TL;DR

  • Gen Z is experiencing “algorithm fatigue” and want to break away from it
  • Rather than letting the algorithm stay in control, many Gen Z are actively reshaping their feeds
  • Brands and platforms have an opportunity to give Gen Z more control over their algorithms (and some already have)
Gen Z’s algorithm probably knows them better than their best friends—but that’s exactly the problem. Years of liking, sharing, and lingering on posts have helped social media platforms build hyper-personalized feeds that know exactly what young users want to watch. But when every scroll starts to feel like a repeat of the last one, personalization...

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