As YPulse has been writing about for years… Gen Z is making thrifting cool again. According to a report by Bank of America, thrift transactions are up 22% from last year. ThredUp also reports the secondhand market doubled between 2020 and 2025, and young shoppers looking for quality for less are driving the boom. They also report that 62% of Gen Z shopped secondhand last year. Inflation is a huge contributing factor: consumer prices have risen 25% in the last five years, coinciding with the rise of secondhand marketplaces. YPulse’s Gen Z’s Resale & Thrift Shift report investigated secondhand as Gen Z’s shopping norm and found that price is absolutely the driving force behind their interest in resale. (NBC News)
👀 Read more from YPulse: The Real Appeal of Secondhand Shopping to Gen Z
