- Report
- Special
- Report
- Special
North America
Gen Z’s Most Recommended Brands
Young consumers hold serious power over a brand’s success—and these days, their influence goes way beyond IRL conversations. Social media has transformed the game, making an endorsement from a regular person often more valuable than a polished brand ad. So what brands are actually getting Gen Z buzzing, and what’s their secret? In this report, we’re pulling back the curtain on the top brands Gen Z can’t stop recommending to their friends and peers— and breaking down what qualities make them impossible not to talk about. The “Recommended” ratings are based on YPulse’s Brand Tracker survey where we ask thousands of young people what brands they’ve recommended to others.
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- Top 50 recommended brands ranking among 13-24-year-olds
- Top recommended brands ranking among male, females, teens, young adults, young POC, and LGBTQ+ youth
- Spotlights on brands with high recommended ratings and what they're doing right
Report length: 32 pages, based on YPulse’s syndicated youth brand tracker data “Recommended” ratings collected daily from the YPulse Brand Tracker between 5/6/2024-5/3/2026 among a representative sample of 111,484 13-24-year-olds in the U.S. and Canada in North America; in Western Europe, among a representative sample of 87,156 13-39-year-olds in the U.K., France, Germany, Spain and Italy