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YPulse Explains: Why Gen Z is “Going Analog”

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YPulse explains “going analog,” a growing trend of Gen Z making time for more intentional, slightly offline activities…  

TL;DR

  • Gen Z is “going analog,” scaling back their screentime to focus more on offline hobbies
  • From picking up “granny hobbies” to packing “analog bags,” Gen Z is trying to be more present
  • This trend is largely driven by digital burnout and a desire to be more intentional with their time
YPulse saw this coming: we predicted that in 2026, Gen Z would start looking for new ways to tap into mindfulness and focus. We said they’d find their own version of a “flow state” that isn’t dictated by constant notifications or the algorithm. And now, it’s clear that the prediction came true. Since the start...

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