Some Gen Z are opting for made-to-measure shopping over algorithm-driven fashion trends. In their constant quest for a unique personal style, some designers have taken notice of young people’s desire for customized details from product fit and materials to how a piece was made. This attention to detail, combined with the personal experience and lasting craftsmanship of made-to-measure pieces, is winning over Gen Z fashionistas who don’t want to rely on TikTok trends and fast fashion anymore. Though, it’s worth noting those that can afford this are likely a small portion of Gen Z consumers. YPulse data shows that most young people say they don’t follow fashion trends. But their pursuit of individuality is usually what creates collective aesthetics in the end, and made-to-measure shopping may be the next fad. (Vogue)
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