Those headlines about Gen Z finding religion were based on a flawed survey. The Bible Society recently withdrew its YouGov survey—the one that sparked excitement about Gen Z’s religious revival—after it was revealed that the results were compromised by “fraudulent” responses. YouGov apologized, noting that its anti-fraud measures “were not administered in the optimal way.” Despite the media buzz around the findings last year, polling experts pointed out that other surveys using randomized samples, rather than opt-in responses, continued to show a steady decline in Gen Z’s church attendance. YPulse has addressed the myth that Gen Z is suddenly becoming traditional devotees before, with our data showing an increase in religious identity actually coming from a slow and steady increase—but still not one that has amounted to a majority. (The Times)
👀 Read more from YPulse: Is Gen Z Really More Religious Than Ever?
