- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Weddings and Marriage Report
Weddings aren’t disappearing—but they are being completely reworked. For Gen Z and Millennials, getting married is still very much the goal, just not on the same timeline—or with the same expectations—as past generations. Financial stability comes first, smaller guest lists are in, and every detail is expected to feel intentional, personal, and worth sharing. At the same time, wedding culture has never been more visible, with TikTok, Pinterest, and pop culture moments—from viral ceremonies to celebrity speculation—shaping what “the big day” looks like long before the proposal even happens. Now, Gen Z and Millennials are approaching marriage with clear priorities, strong opinions, and a very defined vision of what it should be.
In YPulse’s 2026 Weddings and Marriage Report, we dive into how many Gen Z and Millennials want to get married, how many already are, and what their thoughts on marriage and weddings, from finances to themes, look like.
Download the full report for further insights
- Top reasons why Gen Z and Millennials do or don’t want to get married
- What kind of wedding they want to have
- Where they look to for wedding inspiration and content
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2026. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2026
Additional survey content for Pro users:
The ideal age young people want to get married, how many have been divorced, how many have divorced parents, how many weddings they plan to attend this year, how many are in a wedding, the complete list of wedding trends and traditions they’re into, how they think ring shopping should be done, what kind of ring they want, and more.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.