Stanley is turning their water bottles into a clutch. YPulse has said before that trending water bottles are an obsession and an accessory for young gens—and Stanley is making them a purse fit for festivals to really capitalize on that. (It’s not only for concert-going in the summer, though the launch is certainly well-timed for it.) The “clutch” is essentially just a stainless-steel water bottle with a purse strap, but the brand says the smaller size fits it into the trend of mini-everything as accessories. And even though it’s already meant to be worn as a purse would, they’re also selling a crossbody pouch for it. Since water bottle collections and new colorways are already all over Gen Z’s feed, it’s not hard to imagine this brand merch will soon be in GRWM content, too. (Rolling Stone)
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