Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

10 Gen Z Trends Every Brand Should Know Before 2026

PDF

From the games they’re playing to the kinds of coffee they’re sipping, Gen Z is shaping culture in ways brands can’t afford to ignore…

TL;DR

  • Gen Z is leaning into accessible, affordable experiences—whether it’s local mini-adventures, indulgent coffee treats, or collectible trinkets
  • They’re coping with stress and uncertainty in creative ways—from experimenting with alternative meds, making recession and unemployment jokes, or turning to AI for advice
  • Across platforms, Gen Z is shaping culture through viral moments, like aura farming, TikTok TV shows, and creator-led Roblox games
Gen Z doesn’t just follow trends—they create them. And the smallest shifts in what they watch, play, or even sip can reveal big insights into their values and priorities. From the games they spend hours on and the memes they share to their little “treats,” every micro-trend offers a window into their culture—and brands that...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?