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Is Gen Z Celebrating Friendsgiving This Year?

YPulse data shows just how many young people plan on celebrating Friendsgiving, the friendship-focused feast, this year…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Nearly half of young adults and Millennials will be having Friendsgiving celebrations this year
  • Gen Z is big on their friends and even bigger on sharing meals with them, so Friendsgiving naturally became one of their fave ways to celebrate
  • Friendsgiving offers an opportunity for brands to connect with young adults for friendship-driven experiences during the holidays
Friendsgiving is far from a new concept—YPulse first reported on the rise of this holiday tradition among Millennials over a decade ago. It originally took off on college campuses as a way for students to put a spin on the typical family-centered Thanksgiving celebrations, often full of holiday stress and rigid expectations. Friendsgiving offered something different: the chance for young people to gather with friends in a low-pressure environment and celebrate community on their own terms. Over the years, the tradition has grown beyond campuses, cementing itself as a mainstay for many young people. It’s become less about replacing Thanksgiving...

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