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North America

Q2 2018 YPulse Trend Report: Brandoms, Causes to Crises, Shoppability

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Q2 2018 REPORT TRENDS: (scroll down to download!)     BRANDOMS Fandoms for franchises like Harry Potter and One Direction show how young consumers love to  create a community around their favorite things. Now, their desire to join a tribe has extended to  their favorite brands, and it opens up a whole new world of...

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