Trend REPORT

Q2 2018 YPulse Trend Report: Brandoms, Causes to Crises, Shoppability

Q2 2018 REPORT TRENDS: (scroll down to download!)     BRANDOMS Fandoms for franchises like Harry Potter and One Direction show how young consumers love to  create a community around their favorite things. Now, their desire to join a tribe has extended to  their favorite brands, and it opens up a whole new world of engaging with and marketing to Millennials and Gen Z. Logomania is on the rise, with two in five 13-35-year-olds telling us logos are back in style—but it’s not just about fashion and exclusivity this time around. Young consumers are repping everything from their favorite streetwear...
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TREND REPORT
Q2 2018 YPulse Trend Report: Brandoms, Causes to Crises, Shoppability
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