What brands, TV shows, games, celebs, and platforms are winning with Gen Z? YPulse asks teens and young adults these things all the time, allowing them to name their favorites without any limitations. Every time, we get hundreds of unique responses, so ending up at the top of a ranking for these answers means a brand has real reach with Gen Z. To learn what sticks in Gen Z’s mind, and why, we pulled together their self-named top 10s across industries—media / entertainment, influencers / celebs, retail, and food & bev—giving insight on how brands can learn from each.
In YPulse’s Gen Z Ranking Trend Report, we give key takeaways for 15 top 10 rankings from Gen Z’s own explanations and behavioral data.
Report Length: 65 pages, North America report is based on surveys conducted among 1500 13-39-year-olds in the U.S. and Canada
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10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.