Millennials are redefining what travel looks like, and according to Hilton, they’re looking “for human connection, an emphasis on personalization, and an environment that fosters creating experiences because creating memories is important to them.” The brand is hoping their new Tru by Hilton hotel line will attract those with a “Millennial mindset.” The affordably priced, colorful rooms will focus on the basics like technology integration, and the hotels are making connecting with consumers on social media a priority, even including a social media wall in lobbies.

Millennials are redefining what travel looks like, and according to Hilton, they’re looking “for human connection, an emphasis on personalization, and an environment that fosters creating experiences because creating memories is important to them.” The brand is hoping their new Tru by Hilton hotel line will attract those with a “Millennial mindset.” The affordably priced, colorful rooms will focus on the basics like technology integration, and the hotels are making connecting with consumers on social media a priority, even including a social media wall in lobbies. Tru by Hilton joins the list of Millennial spin-off brands that the hotel industry has been creating to keep up with the generation. (AdAge)