ESports—multi-player competitive video gaming—is expected to generate $463 million in ticket sales, merchandise, sponsorships, and advertising for 2016, and networks want a piece of the action. But can it translate to TV? TBS is premiering E-League, a 10-week eSports competition series that will stand as a true test on whether the phenomenon can “find the right balance between achieving scale and retaining its core audience of digitally forward young men.” Critics have good reason to be skeptical: ESPN2’s airing of an eSports college competition perplexed viewers, frustrated broadcasters, and scored a 0.1 Nielsen rating. (Adweek)
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