But even though they’re entertaining others, many sorority recruits are facing harassment online. #RushTok might look like sisterhood and endless OOTDs on the surface, but behind the viral videos are a messy mix of money, pressure, and backlash. A lot of the online hate recruits receive centers around their looks, wealth, and privilege—with commenters nitpicking everything from their accents and outfits to whether they “fit the mold” of sorority beauty standards. Some girls, like Kylan Darnell who blew up by posting ‘Bama Rush videos, are making serious cash, even paying for their tuition, while others are burning out from the hate and stress that come with going viral. Some sororities have had to go as far as introducing bans on posting during rush week to protect recruits from harassment. (Fortune)
