Roku just launched Howdy, a low-cost, ad-free streaming service. Priced at $3 per month, it offers tons of familiar TV shows and movies from studios like Warner Bros. and Lionsgate—no originals, no ads, just simple streaming. Available only on Roku devices for now, the brand says Howdy is meant to supplement, not replace, bigger platforms. And the timing makes sense: YPulse data shows 13-39-year-olds use an average of three streaming services weekly, and most are willing to pay for a new one if their favorite show moves. And with 78% saying streaming prices are too high and 55% canceling subscriptions to cut costs, Roku is betting a cheap, wide-spanning option without ads will stand out. (USA Today)
👀 Read more from YPulse: Do Young Consumers Love or Hate Streaming Bundles?
