Can cats convince teens not to smoke? The Truth Initiative’s new “#CATmageddon” ad features some of the internet’s favorite cat videos along with the sobering message, “Fact: Cats are twice as likely to get cancer if their owner smokes. Smoking = no cats = no cat videos.” While cigarette use among young people is at an all time low, use of hookah and e-cigarettes has tripled in the last year. For teens, the health effects of smoking can be “a remote thought,” so campaigns may work best when they “press immediate, personal buttons,” and tie into personal relationships. (NYMag)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
