Subscription models and high-end fashion rentals successfully captured the female Millennial market—and now the same e-commerce innovations that appealed to younger women arebeing tailored to capture their male counterparts.

Subscription models and high-end fashion rentals successfully captured the female Millennial market—and now the same e-commerce innovations that appealed to younger women arebeing tailored to capture their male counterparts. Stitch Fix, a personal styling service that sends clothing to consumer’s homes to try on, is looking to expand the service to include male consumers sometime next fall. The online retailer is currently beta testing with a few thousand men to anticipate any changes to their model, and believes they’re “at the forefront of disrupting traditional retail, which has become an increasingly terrible experience for customers.” (Re/code)