MrBeast is launching a cartoon to sell more toys. His new animated YouTube series, “MrBeast Lab: The Descent,” is a throwback to the classic ’80s strategy of using action-packed shows to market toy lines. Created in partnership with Moose Toys, the series turns MrBeast into the head of a lab fighting off creepy shadow monsters, complete with sidekicks and creatures that look a lot like the toys themselves. MrBeast merch knows no limits, from candy bar lines to skateboards, but being loved as he is by tweens, he’s always at the front of the next merch curve. And with animation being a top driver of youth content on YouTube, it’s a move that could signal a new trend in how creators market to young fans. (Tubefilter)
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