Facebook is prioritizing live video and taking on Twitter’s Periscope. The platform is adjusting their News Feed algorithm to display live content at the top of streams, stating that live video encourages more interaction through post comments and questions. They also report viewers spend three times more time watching them than archived streams, “because Facebook Live videos are more interesting in the moment than after the fact.” It is an appreciated change for brands like HuffPost, who is live-streaming the election on the site. (Digiday)
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