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Gen Z’s Favorite Influencer? The Comment Section

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Gen Z is turning to the comment section, not just social posts, for trusted product recommendations from regular people…

TL;DR

  • Product recommendations matter to Gen Z—especially when they come from regular people who feel relatable and authentic
  • Young adults especially are using the comment section to ask where items are from or look for more recs
  • Brands should be paying attention to comment threads—they’re a goldmine for insights and organic engagement
Gen Z isn’t just stumbling across product recommendations on social media—they’re actively seeking them out, and not from brands or celebrities, but from regular people they relate to. While a brand having a social presence is obviously important, word of mouth from regular people is the content with clout to Gen Z. The opinion of...

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