Email marketing is making a comeback and it’s got Millennials to thank. A recent shopper behavior study revealed that Millennials are turning to emails when it comes to purchasing products and services: over the past six months 43% have been checking email from retailers more often, 47% have used more printable coupons, and 53% have used daily deals more often. Ypulse’s own trend research found that 80% of 13-33-year-olds would like brands to communicate with them through email. (Adweek)
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