Tastemade’s food videos receive more than 1.3 billion monthly views on Facebook, and now they plan to bring their successful video strategy to Instagram.

Tastemade’s food videos receive more than 1.3 billion monthly views on Facebook, and now they plan to bring their successful video strategy to Instagram. Recipe videos are a major social media trend, and the food and travel publisher has gained 800,000 followers in six months by employing an Instagram specialist and publishing two to four Instagram videos a day. They expect to gain even more traction with Instagram’s new algorithm, and the recent change to 60-second long clips. Currently, the top video publisher on Instagram is the NBA, which reportedly earned 118 million views in February. (Digiday)