Amazon Haul, the platform’s SHEIN competitor, is a now available in the U.K. The new mobile-only site offers users thousands of fashion and beauty items, many priced under £10. Despite its reign over online shopping globally, Amazon is clearly attempting to take on fast-fashion rivals like SHEIN and Temu, who offer similar products for the cheapest prices imaginable. With categories ranging from womenswear to accessories, as well as free delivery on orders over £15, Amazon Haul is tapping the budget-conscious shoppers looking for even quicker, affordable finds. The move also shows Amazon is expanding in Europe as fast fashion faces more rules and taxes amidst regulations targeting Chinese imports. (Fashion Network)
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