Mattel is planning to launch their own UNO social clubs. It all starts with a decked-out (no pun intended) suite at the Palms Casino Resort in Las Vegas, designed in the game’s bold colors and packed with different Uno-themed games like UNO Golf, UNO Teams, and UNO Show’em No Mercy. The brand is even offering consumers a chance to win a stay at the resort by posting a TikTok using a special UNO Reverse Card filter and specific hashtags. From there, the brand will bring pop-up events to bars and venues across the country, complete with custom drinks and game tournaments. The move taps into a growing trend of young people seeking third spaces that aren’t just bars or clubs, but are centered on offline hobbies. Similar ideas are already gaining traction, like RummiKlub, a social club centered around the game Rummikub that’s taking off in Los Angeles. Though most of these new game clubs have been started by individuals, YPulse data shows 73% of 13-39-year-olds think brands should create real-life places to connect, and Mattel is doing that with this nostalgic rollout. (Marketing Dive)
👀 Read more from YPulse: Forget Staying In—Young People Are Going Out for These 3 IRL Experiences
