How do the best and brightest Millennials live, shop, and dream? Forbes surveyed 500 of their 30 Under 30 nominees to find out. According to their data, the “most sought-after” “upwardly mobile Millennials” are “optimistic, entrepreneurial, and purpose-driven.” Almost all (97%) said they were optimistic about the future, and 80% believe in the American dream. They prefer digital methods to bank and shop, and when buying from a brand the top attribute they look for is high-quality. (Adweek)
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