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What is Gen Z Planning to Cut Back Because of Tariffs?

Amid news of Trump’s new tariffs, YPulse asked Gen Z, the gen stepping into their spending power, what they plan to cut back on as prices rise…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • The majority of young adults are worried about rising costs because of tariffs
  • Clothes / apparel is the number one thing they plan on cutting back spending on because of tariffs, especially with fast fashion getting more expensive
  • Some may hold off on buying food and new tech because of tariffs, opting for cheaper alternatives like eating at home or refurbished products to avoid price hikes
By now, we’re pretty sure you’ve heard about the tariffs President Trump has rolled out on goods coming into the U.S. ICYMI, the tariffs currently include a 10% across-the-board rate, a steep 25% on autos, auto parts, and metals, and duties as high as 145% on imports from China, the third-largest source of goods coming into the country after the EU and Mexico. But the reasons behind instituting the tariffs has shifted, the percentages have changed with little notice, and overall, it’s left a lot of Americans—especially young ones—feeling uneasy (if they weren’t already) about the economy. Amid all the news, the unpredictability has made it even harder for Gen Z to plan or budget their future spending with any confidence.   Gen Z has grown up watching financial instability unfold in real time. Few remember life before the 2008 recession, if they were even born yet, and really saw the economic fallout from the COVID-19 pandemic as teens and college students. They know what happens in the economy...

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