Rare Beauty is the latest brand launching a Substack newsletter. Rather than only pushing products, the brand is using Substack newsletters to tell deeper stories, offering insights into product development and interviews with team members. This narrative-driven, blog-style format aligns perfectly with Gen Z’s desire for authenticity and connection, which is yet another win for the brand, who already ranks third among Gen Z females’ favorite beauty brands, according to YPulse. As more companies like Saie and Loftie experiment with the platform too, it’s clear that this trend isn’t about quick sales, but about building community and fostering brand loyalty through storytelling. (Modern Retail)
🔍 YPulse predicted: In 2025, newsletter influencers will be cashing in
