TikTok loves #RichTok queen Becca Bloom because she “does rich right.” Becca Bloom (@bexxaxbloom) has quickly become the favorite face of #RichTok, a growing TikTok subculture that showcases the lives of the ultra-wealthy. In just a few weeks, she’s gained millions of followers (and is now at 2.6M) by sharing glimpses into her luxurious, effortless life—think private jets, designer jewelry, and breakfast plated with caviar, all narrated in a soft, soothing tone. But unlike the flashy displays of wealth from other influencers, viewers find Bloom’s approach subtle and nonchalant. While it’s not quite “quiet luxury,” because it’s certainly obvious, viewers feel like they’re just observing her day-to-day without any pressure to “achieve” that lifestyle themselves. (Air Mail)
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