- Report
- Special
- Report
- Special
North AmericaWestern Europe
Favorite Brands Report
In the Favorite Brands report, YPulse breaks down Gen Z and Millennials’ top 50 favorite brands. The brands making the top spots are these gens’ staples and they’ve been with them for years, making their lives better along the way. So, how does your brand stack against these favorites, or are you a favorite? This report will tell you all that and more.
This report analyzes thousands of data points collected from YPulse’s Brand Tracker data to uncover what brands are these gens’ favorites, and we share why some of these brands rank high on the list.
Download the full report for further insights
- Gen Z and Millennials’ top 50 favorite brands
- Top favorite brands among young males, females, teens, young adults, Millennials, and more
- Real-world examples explaining why these brands makes the favorites list
Report length: 29 pages, based on YPulse’s syndicated youth brand tracker data “Favorite” ratings collected daily from the YPulse Brand Tracker between 3/11/2024-3/9/2025 among a representative sample of 127,804 13-39-year-olds in the U.S. and Canada in North America. In Western Europe, among a representative sample of 91,003 13-39-year-olds in the U.K., France, Germany, Spain and Italy.