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How Many Tweens and Teens Wear Perfume or Cologne—And What Kinds

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Tweens and teens are fragrance fanatics, building scent collections inspired by influencers, trends, and a desire to express themselves…

TL;DR

  • Teen girls are leaning into sweet, dessert inspired scents, often layering and seeking out affordable dupes to viral luxury favorites
  • Teen boys are getting into fragrance, too, especially musky and wood scents that play into their growing confidence and maturity
  • Tweens are already using fragrance, especially the girls, and are inspired by older Gen Z and viral perfumes they see on social media
Fragrance has officially become Gen Z’s favorite accessory. According to Circana, the fragrance industry grew nearly $2B from 2021 to 2023, now valued at $8.3B, and recent headlines have been buzzing about young Gen Z’s growing obsession with fragrance—and for good reason. And it’s not just teen girls pushing the trend; there’s tons of social...

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