Women cutting back on beauty treatments is the latest “recession indicator.” From skipping weekly manicures to re-dyeing old sweatpants instead of buying new ones, young women are making noticeable shifts in their spending habits amid high prices for fashion and beauty. With 82% of 18-39-year-old women reporting that inflation is impacting how they spend, according to YPulse, it’s clear this isn’t just about cutting back—it’s about adapting to a new financial reality. Rising rents, stagnant wages, and the high cost of essentials are pushing many to rethink the luxuries they once considered normal, like paying for dyeing their hair or getting their nails done at a salon. Even things like therapy, rideshares, and streaming subscriptions are getting the chop as women prioritize savings, side hustles, and creative at-home alternatives. (WSJ)
👀 Read more from YPulse: Skinny Jeans and Other Recession Indicators on The Viral List
