Sweatshirts are fashion status symbols for Gen Z. Thanks to brands like Parke, Daily Drills, The Bar, and Dairy Boy, sweatshirts have turned into the “It” fashion piece among Gen Z, especially young adult women and teen girls. What sets this new wave of loungewear apart isn’t just the fit or design though—consumers could buy a similar dupe for half the price—it’s the strong brand identity, community-led marketing, and the fact many brands are run by creators who already have big followings. But either way, the demand is huge: these sweatshirts sell out fast, even just in new colors for return shoppers, and for many they’ve become a status symbol due to the hype created around limited drops. (Some are even setting alarms to alert them of the next one.) Plus, YPulse has already told you that young women prioritize comfort when it comes to fashion, choosing cozy, stylish pieces that work for everything from lounging at home to running errands—so it makes sense that sweatshirts and loungewear are the “cool girl” outfit. (BoF)
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