Millennials are leading the pack in online shopping. According to UPS research, 54% of Millennials’ total purchases have been made online for 2016 so far, compared 49% of non-Millennials’. Younger consumers are also embracing e-commerce services more than older groups: 22% have used a grocery app from a large retailer versus 14% of non-Millennials , 14% have used a “sharing economy service” like Uber and Airbnb versus 6% of non-Millennials, and 14% have rented a product online versus 3% of non-Millennials. For retailers looking to draw in Millennial spending, mobile is key: the latest stats show that 64% use their smartphone to look up coupons. (Business Insider)
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