Gen Z’s obsession with “little treats” is shaping brand marketing. Whether it’s iced coffee, diet coke, or pastries, Gen Z embraces small, everyday splurges as a form of self-care. Brands are taking note, positioning their products as sweet treats themselves: Glossier’s cherry-themed Black Cherry collection and Dove’s viral Crumbl Cookies collab were both followed by massive sales boosts. Not to mention how Hailey Bieber’s rhode has capitalized on making her brand look delicious, mixing food and beauty products in their photoshoots. Even luxury brands like Prada and Louis Vuitton are getting in on the action with branded cafes, offering Gen Z a (literal) taste of their world without the designer price tag. (AdAge)
👀 Read more from YPulse: The Top 15 Things Gen Z is Splurging On
