Tower 28 made a TikTok comedy series to sell blush, and young people are loving it. The Blush Lives of Sensitive Girls is a three-part sketch series that ditches traditional beauty ads for scripted humor, written by Ruby Marker, who worked on The Sex Lives of College Girls, and directed by influencer-actress Olivia Sui. The latter also stars in the series, alongside her fellow cast members from the comedy YouTube channel Smosh. With YPulse reporting that 59% of young consumers want brands to make TV-style content as ads, Tower 28 is tapping into a growing trend—just like e.l.f., which recently dropped a two-episode telenovela-inspired campaign. While most beauty brands play it safe with swatch videos and tutorials using trending audios, Tower 28 took a creative risk aligning with calling their new launch the “first-ever” blush / setting powder combo. Fans are loving it, proving that smart, entertaining content might be the future of brand marketing. (Link In Bio)
👀 Read more from YPulse: Young People Say These Are the Top 10 Beauty Trends Right Now
