Toms may be “a fraction of Nike’s size,” but Millennials want to support the smaller brand more. According to the Brand World Value Index, Toms Shoes’ “one for one” goal to give shoes to millions globally “is more likely to drive purchase” than Nike’s goal “to bring inspiration and innovation to every athlete in the world” Young consumers are more likely to support missions that benefit many than just the individual or a few elite athletes. (Co.Exist)
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