Michael Phelps has helped Under Armour score one of the most shared Olympics spots ever.

Michael Phelps has helped Under Armour score one of the most shared Olympics spots ever. The ad, which features Phelps undergoing rigorous training, has also struck the “right emotional chord with its target audience: Millennial men between the ages of 18 and 34.” According to new data from Unruly, almost seven in ten Millennial men report feeling a sense of inspiration when viewing the spot, an emotion that resonates strongly with the group. Millennial viewers also report feeling happiness and surprise from the ad—both things they’ve been craving from brands. (Adweek)