Fashion brands are increasingly tapping content creators to connect with young shoppers, and BB Dakota recently gave young influencer Sarah Ramos creative power to produce a short film in promotion of the brand.

Fashion brands are increasingly tapping content creators to connect with young shoppers, and BB Dakota recently gave young influencer Sarah Ramos creative power to produce a short film in promotion of the brand. The film features a cast mostly wearing BB Dakota clothes, but focuses more on the character over the fashion to fit the lifestyle of the brand’s target consumer: an “empowered feminist girl” who “has this relationship to fashion that isn’t fashion dictating.” (Racked)