The younger the internet user, the more likely they use an ad blocker—but that doesn’t mean they aren’t open to brand messaging.

The younger the internet user, the more likely they use an ad blocker—but that doesn’t mean they aren’t open to brand messaging. A survey from Kantar TNS revealed that 18% of global internet users are using an ad blocker, and for 16-34-year-olds its 20%. However, users were almost twice as likely to feel positively towards social brand content as they were to say they blocked ads, with younger users the most likely to be open to social brand content. (eMarketer)