Kids and their parents are streaming more than ever. A new study from Ipsos on parents of children under the age of 12 in the U.S., U.K., and Canada found that 72% of kids’ daily viewing is dedicated to streaming services, and more than half of households use these services as a primary source of kids’ content consumption. In particular, YouTube’s subscription-supported video service accounts for 24% of viewing, and 86% of parents agree the video-sharing site has child-appropriate ads. (Kidscreen)
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