Online influencers were one of the stars of 2016 marketing, and 2017 should be another good year for them.

Online influencers were one of the stars of 2016 marketing, and 2017 should be another good year for them. According to a Linqia survey, almost half of marketers in the U.S. are planning to boost their influencer marketing budget next year, and only 4% say they plan to decrease. Although some question the overall effectiveness of the tactic, a related study by TapInfluence and Altimeter Group found that three-quarters of marketers believe ongoing ambassadorships to be the most effective use of influencers, followed by product reviews, and then brand mentions. (eMarketer)