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  • Report
  • Behavioral
North America

Topline: Valentine’s Day

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Millennials are coupled up and feeling the love this year. The majority of 13-36-year-olds plan to celebrate Valentine’s Day next month, with Millennials driving participation. But for both Gen Z and Millennials, the holiday’s focus continues to shift away from just romance. The majority of 13-36-year-olds say they don’t feel pressure to be in a...

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