We wrote in our most recent trend report that young consumers are seeking out experiences that surprise and delight them, and a wave of new companies is attempting to make buying even mundane items special and shareable—a movement BuzzFeed is calling fundane. Mattress company Casper is a prime example, rethinking the “Big Sleep” business model and trying to turn mattress shopping into a an adventure. Casper offers a single style mattress that is hand delivered in a box, and encourages customers to film themselves “unboxing” the item as it expands from the size of a golden retriever to its full dimensions. The brand hopes that the easy and positive buying experience will be social media worthy, giving “an odd intimacy to things that used to be chores.” (BuzzFeed)
