A new generation of moms and dads is on the block, and after listening to its Millennial parents and volunteers, the Boy Scouts of America found that simplification and personalization are key to reaching them. The group is launching new digital tools for troops and experimenting with new brand partnerships. They also observed that this generation of parents listens to the same music, watches the same movies, plays the same video games, and likes the same brands as their kids, creating unique opportunities for appealing to families. (Adweek)
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