When it comes to video content for Millennials, success is being found in the extremes.

When it comes to video content for Millennials, success is being found in the extremes. Long-form and extreme looped short-form—15 seconds or less—are both effective, according to Tumblr’s creative strategy director. To get that content in front of them, it’s about going where they are: “Millennials are not thinking about medium or format—they’re thinking about where they want to spend time discovering things, being entertained and ultimately seeing video.” (alistdaily)