MTV’s Video Music Awards are still being discussed, thanks in large part to Kanye West’s epic acceptance speech, and the ratings for the Millennial-targeted show are in. While traditional TV viewing numbers were slightly lower, digital streaming of the awards were much higher than years past. In fact, streaming increased 155%, and the show was tweeted about 21.4 million times. The numbers reflect young consumers’ continued migration from the traditional broadcast structure. (MediaPost)
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