The teen years used to be all about fitting in, but for today’s middle and high schoolers, standing out is so much cooler than being like everyone else.

The teen years used to be all about fitting in, but for today’s middle and high schoolers, standing out is so much cooler than being like everyone else. Ypulse’s own Chief Content Officer MaryLeigh Bliss weighed in with a little why behind the what: “Teenagers have grown up learning innately about personal branding in order to stand out in a sea of billions of people. If you want followers and likes, you have to display photos and videos that show you doing and wearing interesting things. Otherwise you’re going to fade into the background.” (The Globe and Mail)