Yesterday we included Instagram’s new GIF-maker tool Boomerang on our list of sharing apps to know next—and brands are already playing with the platform.

Yesterday we included Instagram’s new GIF-maker tool Boomerang on our list of sharing apps to know next—and brands are already playing with the platform. In the 24-hours since Boomerang launched, brands like Purina, Timberland, Benefit, and Cosmopolitan have created fun one-second looped clips to share on their feeds. Instagram calls their new app a way to “turn everyday moments into something fun and unexpected.” (Digiday)