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Barnes & Noble is having adult coloring book parties to capitalize on the recent trend, and provide an experience that e-retailer competitors (ahem, Amazon) can’t match.

Barnes & Noble is having adult coloring book parties to capitalize on the recent trend, and provide an experience that e-retailer competitors (ahem, Amazon) can’t match. The adult coloring trend isn’t a fluke; Millennials are looking for ways to unplug from being grown up, and finding activities that let them temporarily escape the pressures of adulthood. (Adweek)

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